{"id":1372,"date":"2022-11-04T10:23:16","date_gmt":"2022-11-04T10:23:16","guid":{"rendered":"https:\/\/kruce.es\/2022\/11\/04\/jorge-bernues-national-key-account-en-salva-industrial-copy\/"},"modified":"2024-07-17T15:15:21","modified_gmt":"2024-07-17T15:15:21","slug":"katixa-carinena-tecnico-comercial-en-aurrelan","status":"publish","type":"post","link":"https:\/\/kruce.es\/eu\/2022\/11\/04\/katixa-carinena-tecnico-comercial-en-aurrelan\/","title":{"rendered":"Katixa Cari\u00f1ena, T\u00e9cnico comercial en Aurrelan"},"content":{"rendered":"
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“Cuando estudi\u00e9 ingenier\u00eda nadie me cont\u00f3 sobre la labor comercial en las empresas, todo eran\u00a0ecuaciones, f\u00f3rmulas, teor\u00edas; esenciales para entender, para investigar y crear nuevos\u00a0productos y servicios. Una gran labor que sin duda es la principal, pero la actividad comercial\u00a0es clave para difundir e implantar esas nuevas tecnolog\u00edas en el mercado. La mayor\u00eda de\u00a0t\u00e9cnicos comerciales no hemos recibido formaci\u00f3n para ello y nos defendemos lo mejor que \u00a0podemos. Pero es cierto que contar con habilidades en gesti\u00f3n comercial es un plus para\u00a0mejorar nuestro trabajo, y a\u00fan m\u00e1s a trav\u00e9s de dos grandes profesiones como son Romu y\u00a0Alaitz de Kruce.<\/span><\/p>\n


\nCon ellos he aprendido a utilizar herramientas como el Elevator pitch, M\u00e9todo Fibeca, Matriz\u00a0de contactos; que nos han ayudado a descubrir nuestros puntos fuertes, nuestras capacidades\u00a0y focalizar los esfuerzos en la direcci\u00f3n adecuada. Adem\u00e1s, nos han ense\u00f1ado a reflexionar\u00a0sobre situaciones negativas para enfocarlas como oportunidades.<\/span><\/p>\n


\nY por supuesto todo ello en un ambiente distendido y de confianza que ayuda mucho a un\u00a0buen trabajo en equipo. Gracias Romu y Alaitz por vuestro buen trabajo.<\/span>“<\/p><\/blockquote>\n<\/div>\n

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“Ingeniaritza-ikasketak egin nituenean, inork ez zidan kontatu enpresetako lan komertzialari buruz. Ikasi nuen guztia \u00a0 ekuazioak, formulak eta teoriak izan ziren, eta hauek funtsezko jakintza ulertzeko, ikertzeko eta produktu eta zerbitzu berriak sortzeko balio zidaten. Lan handia da, zalantzarik gabe, baina merkataritza-jarduera ezinbestekoa da teknologia berri horiek merkatuan zabaltzeko eta ezartzeko. Teknikari komertzial gehienok ez dugu horretarako prestakuntzarik jaso, eta ahal dugun ondoen defendatzen gara. Baina egia da merkataritza-kudeaketako trebetasunak izatea plus bat dela gure lana hobetzeko, eta are gehiago bi profesional handiren bidez: Romu eta Kruceren Alaitz.<\/p>\n

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Beraiekin ikasi dut Elevator pitch, Fibeca metodoa eta kontaktuen matrizea bezalako tresnak erabiltzen; tresna horiek gure indarguneak eta gaitasunak aurkitzen laguntzeaz gain, ahaleginak norabide egokian bideratzen lagundu digute. Gainera, egoera negatiboei buruz hausnartzen irakatsi digute, horiek ere aukera gisa bideratzeko.<\/div>\n<\/div>\n

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Eta, jakina, hori guztia giro lasai batean, talde-lan inguru on eta atsegin bat sortzen laguntzen baitu. Eskerrik asko Romu eta Alaitz zuen lan onagatik.”<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n
\n

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(Katixa Cari\u00f1ena, T\u00e9cnico comercial en Aurrelan)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    “Cuando estudi\u00e9 ingenier\u00eda nadie me cont\u00f3 sobre la labor comercial en las empresas, todo eran\u00a0ecuaciones, f\u00f3rmulas, teor\u00edas; esenciales para entender, para investigar y crear nuevos\u00a0productos y servicios. Una gran labor que sin duda es la principal, pero la actividad comercial\u00a0es clave para difundir e implantar esas nuevas tecnolog\u00edas en el mercado. La mayor\u00eda […]<\/p>\n","protected":false},"author":4,"featured_media":1421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[45,52,46,50,53],"acf":[],"yoast_head":"\nKatixa Cari\u00f1ena, T\u00e9cnico comercial en Aurrelan - KRUCE. Produktibitate Komertziala<\/title>\n<meta name=\"description\" content=\"Katixa Cari\u00f1ena, Ingeniera industrial en Aurrelan. 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